In the menu display at Bigg’s Sorsogon is the current main feature for its dessert, Pili pie with ice cream.
The fast-food correctly labeled the item by simply using the word Pili instead of pili nut (locals do not call Pili as pili nut). Dubbed as Hometown Desserts, the presentation is subtle (with a single pili with shell cut in half showing its kernel in the ad) and done with the fast food generation in mind. Labeling and packaging is at par with the multi-national fast-food look. I can’t help but be proud that I am from Bulusan – the major Pili producing town in the Bicol region. Bulusan produces more than 714 MT of pili nuts annually.
Up-scaling the pili look makes Pili more irresistible especially for non-Bicolanos judging from its performance at Bigg’s. For Bicolanos however Pili will always be the premium ‘nut’ whether it is prepared by a local ‘paradulsi’ (confectionery maker) or presented in more innovative and novel ways such as this one (photo).
Introducing pili this way is really innovative even for locals who are more familiar with the standard menu of pili desserts such as Crispy Pili, Mulido and Pili tart.
Bigg’s is doing a great service to Bicol for coming up with this Pili menu. To see Pili in such a wonderful presentation evokes pride of place and home.
Bigg’s Diner is a Bicol homegrown fast-food. You could catch me here whenever I am in the city.
Photos: Alma P. Gamil
Sorsogon City, Philippines